REDEMPTIVE's creative style is rooted in the rebellious younger generation, reflecting contemporary issues as inspiration, and reinterpreting the voices of the overlooked in society through fashion to create a design language with both thoughtfulness and impact. The brand is dedicated to redefining contemporary clothing by staying true to oneself and exploring life. The designer believes that the rebellious character of the younger generation is accompanied by a heart that cares about the world. The brand is committed to researching and exploring the possibilities of high-tech fashion, integrating various innovative technologies into its designs to create a unique style.
Wilson Choi, the founder and designer of REDEMPTIVE, has been influenced by different cultural environments throughout his growth, which has made him better at exploring human emotions and contemporary social phenomena for inspiration. During his studies, he received scholarships to study in the United Kingdom, Germany, and Sweden, and he has won numerous awards in the fashion industry. After graduating from university, Wilson founded his personal brand, REDEMPTIVE, in 2018. He defines REDEMPTIVE as a group of rebellious young people who care about the world and society, and the brand is clean and vivid, young and mature. The brand condenses the fresh blood of
those who bravely break through and pursue freedom in the current era, and it is a microcosm of contemporary Chinese youth. REDEMPTIVE has exhibited at Paris Fashion Week and was a finalist for the YU PRIZE Creative Award at Shanghai Fashion Week, and has been featured in media such as Vogue, WWD, Hypebeast, Time Out, MRRM, Madame Figaro and Milk.
