PAST KNOWLEDGE — MADE CURRENT
The past tense brand philosophy is centered around self-expression and the appreciation of high quality. We want to educate the next generation of consumers on good products. To redefine the codes and connotations connected to the fashion industry that is always in a frantic constant change, and rarely for the better.
We want to slow down the pace and focus on less, but better products. To focus on the craftsmanship and the product's longevity, partnering with long-term family-owned businesses with strong heritage. The constant process of improvement and the desire to always do better products are our drivers. Past tense comes out of the idea of not just chasing newness, but slowing down. To contemplate and look at fashion in the past tense. To learn from the past knowledge, traditions, and craftsmanship of luxury manufacturing. Expressive yet timeless high-quality products.
MODERN LUXURY — TIMELESS CRAFTSMANSHIP
Past tense’s goal is to offer an experience crafted out of the best possible materials while remaining heavily conscious regarding the environmental footprint of the brand’s activities.
Through close partnerships with Italian, Portuguese, Eastern European, and Asian raw material suppliers and manufacturers, past tense is leveraging luxury craftsmanship heritage with top-of-the-line materials.
This is made possible through manufacturing partners who are long-time connections to the founders and who share the same view on innovation and sustainability as well as quality.
CATEGORY: RTW MENSWEAR
COUNTRY: SWEDEN
INSTAGRAM: @past_tense_studio
SCANDINAVIAN MINIMALISM — FOR TODAY AND TOMORROW
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