PAST KNOWLEDGE — MADE CURRENT
The past tense brand philosophy is centred around self-expression and the appreciation of high quality. We have the desire to educate the next generation of consumers on good products. With an aim to redefine the codes and connotations connected to the fashion industry that is always in a frantic constant change, and rarely for the better.
We want to slow down the pace and focus on less, but better products. To focus on the craftsmanship and the longevity of the product, partnering with long term family owned businesses with strong heritage. The constant process of improvement and the desire to always do better products is our driver. Past tense comes out of the idea of not just chasing newness, but slowing down. To contemplate and look at fashion in a past tense. To learn from the past knowledge, traditions and craftsmanship of luxury manufacturing. Expressive yet timeless high-quality products.
MODERN LUXURY — TIMELESS CRAFTSMANSHIP
Past tense’s goal is to offer an experience crafted out of the best possible materials while remaining heavily conscious regarding the environmental footprint of the brand’s activities. Through close partnerships with Italian, Portuguese, eastern European and Asian raw material suppliers and manufacturers, past tense is leveraging luxury craftsmanship heritage with top-of-the-line materials. This is made possible through manufacturing partners that are long-time connections to the founders and who share the same view on innovation and sustainability as well as quality. Past tense takes its inspiration from industrial design,
utility and architecture and combines it with inspiration from nature, minimalism and serenity.
An industrial design language, that is shown through strict and distinct design cues, meticulous craftsmanship, and methodic repetition, is juxtaposed with more organic and natural shapes, eclectic sensibilities of hand craft through carefully selected textures and qualities, decorative finishing and details. This juxtaposition is the uniqueness of past tense.
SCANDINAVIAN MINIMALISM — FOR TODAY AND TOMORROW
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