BOON is a creative boutique agency opened in 2007 by Clemente Pediconi (CEO) & Kristofer Kongshaug (CCO).
In 2012 the duo partnership became a trio when Helena Perez (Director of international sales) joined the leadership of the company.
BOON offers customized solutions that provide the necessary link to international key markets through our network and extended expertise in Art, Design & FASHION.
Our headquarters are based in 9 & 9bis Rue de Lesdiguieres – Paris IV, 700 square meters spread over 3 floors.
· BOON_MAN & BOON_WOMAN: Brand representation, sales management, branding & image building.
SHOWROOMS, OFFERING GLOBAL SALES MANAGEMENT DURING FWSS & PRE-/CRUISE/ RESORT. BOON offers both mono-brand and multi-brand solutions. We also offer traveling showroom and/ or trade show representation.
· BOON_MAN: FW & SS
· BOON_WOMAN: FW & SS (PRE-/CRUISE/ RESORT – SHOWED DURING BOON_MAN)
BOON_PRESS: PR & Communication services, press office.
BOON_ARCHIVE: A fashion rental archive offering more than 1000 garments for research, editorial & commercial use.
BOON_DESIGN: Permanent showroom and distribution of design, as well a part of Paris Design Week and D’days. Offering a wide range of limited edition:
FURNITURE | LIGHTING | OBJECTS
BOON_ART - Gallery & artist representation.
BOON_STUDIOS: Photo studio facilities & production.
· Show & Presentation Production
· Event Production
· Private sales
· Popup retail spaces
· B2B & B2C space rental.
BOON_ROOM: coming 2017 (retail concept)
BOON_YOGA: coming 2017 (yoga studio)
BOON_WELLNESS: coming 2017 (food & wellness products)
BOON_AGENCY works hand in hand with established and emerging brands, designers, artists & editors to optimize, promote and develop individual proposals, while maintaining each designer’s inherent identity.
BOON’S objective is to provide the space, the tools and the professionals to achieve YOUR SPECIFIC objectives.
BOON provides tailor made consulting, communication and sales services to a selected group of creative fashion houses, through an experienced international team.
BOON provides our clients a 360° view, identifying the demand and opportunities of today’s international fashion and luxury industry.
Serving as a full range agency, BOON drives your brand to develop sustainable growth.
Working side by side with our clients, BOON provides:
- STRATEGIC CONSULTING
From analysis to implementation, BOON will bring your brand to the most competitive behavior. Identifying your competitors, developing distinctive values as well as determining your target market and positioning statement
- Brand positioning
- Product analysis & collection build up
- Pricing policies
- Distribution channels
- Individual audit elaboration
- COMMUNICATION, EVENT MANAGEMENT & PUBLIC RELATIONS
- Press Office services
- Media buying
- Product Placement
- Special collaborations
- Events and Catwalk Shows
- Ambassadors and VIPs
- IMAGE & BRANDING DEVELOPMENT
BOON provides full range image services and production in collaboration with key influencers, photographers, art directors, graphic and multimedia designers to produce your sales and promotional tools.
- Look book and Catalog
- Sales book
- SALES MANAGEMENT
- Market analyses
- Brand and product presentations
- Exclusive Showroom space in Paris Fashion District
- Dedicated sales team
- Market follow up
- Off season sales meetings worldwide
- Organization & management of in-house sales services upon request