ABOAB is a contemporary jewellery brand established in New York City. The name ABOAB comes from four blood types A, B, O and AB implying brand aesthetic is informed by diversity and fusion, elegance and simplicity. Combining sculptural forms and precious materials with art-related inspiration and artisan craftsmanship, ABOAB creates pieces that become unique wearable modern artwork and embody a sense of timelessness.

All of their pieces are carefully handcrafted in highest quality materials – sterling silver and gold vermeil. The collections ranges from minimalistic and abstract to grounded and serene, embodying the brand’s distinctive sense of craftsmanship and humanistic qualities.

“We breathe life into metal, much like humans dwell within heaven and earth: matter, life, and space coexist, inhabit, and intersect, reflecting the delicate balance between the macrocosm and microcosm. After interactions with the world beyond, people are encouraged to reflect upon the most genuine voice that echoes within their souls. “