Kyre Chenven _ Ivano Atzori from Pretziada.jpg

Pretziada is a creative practice, based on the island of Sardinia, that promotes the territory through words, photography and a collection of design objects made by local artisans

We are dedicated to forging new human connections through interdisciplinary artistic action, building invisible bridges between the island and the rest of the world. We do this in deliberately messy ways, because we believe that contamination is at the root of all worthwhile enterprises.

Our collection is made up of culturally relevant pieces that celebrate the history of Sardinian craft. At times we work directly with artisans, curating specific creations. Other pieces are the fruit of short anthropological residencies that we undertake with international creatives, introducing them to the island and its culture.

Kyre Chenven, a native Californian, and Ivano Atzori, Milanese by birth, moved to the southwest corner of Sardinia four years ago to begin working with artisans on resuscitating local craft. Kyre worked for years as a set designer in New York, while Ivano comes from the world of graffiti and contemporary art.

Together they work symbiotically as cultural translators: writing and photographing the particularities of the island, re-proposing new designs of classic pieces, producing original designs of international creatives and assisting the artisans' to shape their future trajectory. Research and narration are at the heart of their practice.