Joomyoung, the leader of Labor, believes that in a world overflowing with goods, the key to essential items lies in establishing a meaningful connection between the product and the user, and nurturing that relationship. He considers a product necessary when it can evolve and grow within that relationship. The role of the brand is to select, reach, and satisfy the exact consumer groups that align with its values.

Labor places importance on catering to customers' uniqueness. Customers who appreciate the beauty of familiarity and novelty, and recognize the sleek boldness in products, treat Labor as a lifestyle choice beyond mere functionality and style. Labor insists on using only the finest parts and materials for impeccable production, upholding the craftsmanship of artisans in Korea, Japan, and China. These artisans employ traditional, meticulous techniques to create the products of Labor.