Aharon Genish graduated from the Fashion Design department at NB Haifa School of Design, founded his label in 2019. Raised in the Haredi city of Bnei Brak, Genish left his ultra-Orthodox community to join the secular world when he reached adulthood. His work is influenced by the confined spaces of his childhood of which he transports into a space of innovation of personal interpretation.
showcasing a remarkable and original body of work. His creations already articulated a distinct and impressive personal style at a young age, challenging conventional definitions of beauty and ugliness, while blurring the line between refined and grotesque.
Genish addresses highly sensitive and complex subjects with commendable courage and intelligence, managing to infuse unexpected beauty and elegance into his works. With humor and creativity, Genish produces highly localized garments deeply rooted in surrounding social and political complexities, appearing as fragments from another place or time. The tension between reality and fiction tells a captivating and engaging story, expressed uniquely in every medium with which the designer engages.
-Winner of the Edmond de Rothschild Design Award in 2022, Genish was recognized as the promising future of Israeli fashion.-
“To integrate a work of art and a piece of clothing is to embody the deep contrast between human herd instinct and the idiosyncrasies of the individual. Gender boundaries are blurred through oversized silhouettes, tailored suits, and dresses that reinterpret the body’s curves and edges, classic menswear transforms into women’s clothing, and vice versa.”
CATEGORY: RTW MENSWEAR & WOMENSWEAR
COUNTRY: ISRAEL
INSTAGRAM: @ahrongenish
