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 DIEGO FAIVRE

Diego Faivre is a french designer who graduated from Man and Leisure at the Design Academy Eindhoven in 2018.

Currently based in the Netherlands, Faivre’s design practice aims to intertwine a dialogue between seriousness, absurdity and poetry.

By creating physical reactions, to twist the way we perceive design, he uses an instinctive and colourful approach to reflect on the modern loss of personal identity and the current obsession with time and money as his primary source of inspiration.

Minute manufacturing is an enterprise inspired by Diego Faivre previous experience as a blue collar worker, where every action was meticulously calculated, recorded and assessed. The value of time was a measuring unit in evaluating individual performance.

The manufacture is a physical reaction to the rise of mass production and strives to combat the collective identity that does not allow expression and a cultivation of personal identity.

This challenges the traditional means by which we value an object. The designs themselves are unique in this regard, as the quality of the outcome is correlated with production time and its cost and not the resource it is comprised from.

The Minute Manufacture proposes a design that orients itself around this concept; a design that serves as a symbol to emphasize our obsession with time and money.

The Diego Dough is an air drying clay that acts as a signature component, which demonstrates the employment of a unique resource and is immensely practical both structurally and aesthetically.

In each commission, the Minute Manufacture will attempt to cover the furniture entirely in the Diego-Dough. However, should it be granted an insufficient amount of production time, it is possible the object will be partially covered in this material and the core structure would be exposed, emphasizing the effect of time constraints.