Creative directors Byungmun Seo and Jina Um began their careers in Seoul before moving to London to expand their creative practice. Seo completed his Master’s at London College of Fashion, while Um pursued fashion research and collaborations with artists. Their time in London shaped BMUET(TE)’s approach, drawing from experimental art, research, and street culture.

They launched BMUET(TE) in 2017, establishing a distinctive design language that challenges conventional fashion and pushes the label into new territory.