APRILMORNING is a London-based label defined by a philosophy of reduction—peeling away the inessential to reveal clothing that listens to the body, honours the earth, and restores the dialogue between wearer and world.

Its debut collection, SS26 A New Dawn, is both a visual and material exploration of this ethos: garments guided by intrinsic function, sensory connection, and a respect for nature’s rhythms. Rooted in the principles of biophilic design, APRILMORNING reflects humanity’s innate need to connect with the natural world.

Each piece is crafted from the world’s finest natural fibres and produced in collaboration with specialised manufacturers in the British Isles and Italy, reflecting a deep commitment to purpose and craftsmanship.

Transcending both trend and gender, APRILMORNING proposes a timeless wardrobe of capsule essentials that bring ease and comfort across seasons. More than fashion, it is an invitation to experience clothing as care—a harmonious convergence of style, well-being, and biophilic living.