Tangent Design and Invention Ltd
Hideki Yoshimoto and Masao Asai
London-based design and invention brand established in 2015. The brand explores and proposes unique ideas which bring the latest technology to people's lives. Its approach is, however, not to impose technology for its own sake. Instead, by interweaving technology with design at the most sophisticated level, tangent promises its customers a wholly novel yet somehow familiar experience.
A tangent line does not dissect a curve but touches it at a given point. Respecting such gentleness and subtleness, as well as the power of the point of contact, the brand's core philosophy of 'novel, familiar, luxury' is certainly reflected in its creations.