ONO is a womenswear brand that views fashion as an art form, exploring authentic beauty in human being through its harmonious communication with the environment. Human interaction with the world is a unique act of communication that contributes into both, our personal lifestyle and into the universal harmony. Clothes we wear and objects we use are an important part of this interaction. The way they are created, chosen and used determine and are determined by our everyday experiences, being a part of Life organism, rather than a simple trend.
The process of creation is built as an experimental project where every collection takes inspiration from the previous one, exploring an endless rebirth of creative forms. Ideas of continuity and sustainability lay in the basic of our artistic research, where garments and production leftovers from the previous collection are used to create unique artistic pieces and to develop new ready-to-wear collection. For us, creation is a reflection of a spiritual research and a way of consolidation of the universal energy. It is an infinite process without the beginning and without the end, that connects spontaneity with technical excellence and attention to details.
Nowadays luxury is not only a high quality objects with a beautiful design, but also an opportunity to create and to buy garments that are sustainable and correspond to our values. ONO’s objective is to make simple yet sophisticated garments that would be used and appreciated for a long time, contributing into our customers’ harmonious lifestyle, instead of making them buy more. We believe in fashion that celebrates people’s lives, makes them feel better through finding their true authenticity and expressing their values through it.
ONO’s clothes are made with respect to nature and human rights. At ONO we only use organic fabrics, provided by GOTs certifies suppliers or handmade fabrics from small artisan’s communities all over the world. Colours used are not toxic and we are investing into development and testing natural dye techniques, which are already used on some of our garments.