Founded in 2017 in paris by LOUIS-GABRIEL NOUCHI, LGN offers a distinctly contemporary wardrobe - a hybrid between classic tailoring and sportswear inspired by literature, art and Japanese culture.

The brand provides a futuristic insight at the edge of premium elegance, counterculture and grunge.

Focusing primarily on knitwear and jersey, lgn work with the best fabrics and exclusively produce with french and italian factories, thereby guaranteeing only the highest quality result.


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Having trained at the prestigious ecole des arts visuels de la cambre, LOUIS-GABRIEL NOUCHI began his career at vogue paris and followed by Raf Simons in the prolific fashion pioneer’s design department.

Louis’ contemporary take on cut and silhouette went on to earn him a nomination at the Hyères festival in 2014, where he was awarded the camper and Palais de Tokyo Prizes.

LOUIS-GABRIEL NOUCHI namesake brand is carried in key stockist around the world.

SS 20 Show

FW 19 Campagne

SS 19 Show images

SS 19 teaser "Golden Pavilion"

The SS19 collection is inspired by Yukio Mishima’s book «The Temple of The Golden Pavilion».

The story of a monk, so obsessed by the beauty of this temple that he burned it down; a true story from the 2nd world war. This book makes the reader reflect on the notion of beauty in a world in crisis.

The loose cuts reminiscent of the kimonos, enveloping the body to reveal the sensuality of the space between the skin and the fabric becomes a zone of mysterious, sublimated by the movement.

Gold silks, precious and delicate, are counterbalanced by aggressive treatments on denim or Jersey materials, such as Bleaching or overdyed fabric.

A selection of activewear, made in collaboration with Damart combines sensitivity and functionality. Offering a contemporary wardrobe, highlighting the relationship between the body and sportswear.

The print motives of large flowers, placed randomly, exacerbate a dramatic beauty, like a shroud, which make us face the daily violence of the world around us.


Previous works & collaborations