Founder and creative director, Demi Choonmoo Park launched a designer brand, DÉMOO in 1988 which is based in Seoul. With her ingenious avant-garde style, she found immediate success in the market and emerged as a top designer in Korea.
Along with nation-wide success in mainstream market, she has been expanding to international markets. Currently, DÉMOO operates over 30 stores in Korea and be sold to 40 stockists worldwide.
DÉMOO is a word combined with French preposition 'de' (which means from) and the last syllable of the designer's first name Choon-Moo. This not only represents the designer's character of the brand but also has a meaning of an artist's passion to create.
DÉMOO presents a collection of understated avant-garde style with relaxed silhouettes.Its major characteristics are bold structures, pure lines, and black color.The asymmetrical, androgynous cuts and elongated silhouettes that make the brand’s offering truly unique.