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Founder and creative director, Demi Choonmoo Park launched a designer brand, DÉMOO in 1988 which is based in Seoul. With her ingenious avant-garde style, she found immediate success in the market and emerged as a top designer in Korea.

Along with nation-wide success in mainstream market, she has been expanding to international markets. Currently, DÉMOO operates over 30 stores in Korea and be sold to 40 stockists worldwide.

DÉMOO is a word combined with French preposition 'de' (which means from) and the last syllable of the designer's first name Choon-Moo. This not only represents the designer's character of the brand but also has a meaning of an artist's passion to create.

DÉMOO presents a collection of understated avant-garde style with relaxed silhouettes.Its major characteristics are bold structures, pure lines, and black color.The asymmetrical, androgynous cuts and elongated silhouettes that make the brand’s offering truly unique.


SS 19 teaser Demoo x Kelly Paris

FW 18 lookbook