Daniel W. Fletcher graduated from Central Saint Martins in 2015 after studying Fashion Design: Menswear. Daniel established his namesake label shortly after as his graduate collection was picked up by Opening Ceremony where he stocked an exclusive capsule of 8 designs for SS16.

After presenting a new collection for AW16, Daniel W. Fletcher is now a key player in the thriving London menswear scene, with political statements expressed through a mix of British heritage and sportswear essentials forming the basis of the brand. Leather outerwear and luxury fabrics are given an urban update to create styles which reflect the constant change in London’s cultural landscape. Notably, silk pyjama style pieces with external pockets and contrast binding have been a become a brand signature and much sought after items for the Daniel W. Fletcher collections.

Having earned his stripes at Louis Vuitton, Lanvin, Burberry, Chalayan and James Long to name a few, Fletcher is taking huge strides from the corridors of Saint Martins into the industry which has welcomed his modern take on British menswear with open arms. Daniel W. Fletcher’s SS17 collection will be presented at LC:M in June alongside a Fashion film created by Fletcher after receiving the coveted Fashion Film Award from the British Fashion Council.

SS17 Campaign