Excellent materials, considered colours and functionality are the defining elements of Finnish brand Arela. Run by Maija Arela with her daughters Anni and Viivi, Arela designs contemporary yet timeless clothes and accessories that flatter a variety of body types with their effortless elegance. Known for their long lasting cashmere knits, Arela offers a unique care service for their knits to ensure their lifespan is as long as possible.

Founder Maija is a renowned textile and colour designer with a knack for combining colours in an interesting, fresh way. Head designer Anni's dancer background can be traced back to her designs: the movement of the body and how the garment feels from the inside on is always crucial to her designs. 

Arela's recognisable brand has been noted in publications such as Vogue and is sold in select stores around the world.

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